En esta clase vamos a hablar de las partes que componen los resultados de búsqueda de Google o SERP.
Podemos diferenciar dos grandes partes: los resultados de pago, que suelen ser los primeros cuatro resultados, y los resultados orgánicos o SEO.
¿Qué es la búsqueda universal de la SERP de Google?
La búsqueda universal son los resultados que ofrece Google ante una consulta o query diferentes que pueden satisfacer mejor la necesidad del usuario, que sólo enlaces. Esto es así porque, y hay que tenerlo muy claro, GOOGLE BUSCA CONSTANTEMENTE MEJORAR LA SATISFACCIÓN DE BÚSQUEDA DEL USUARIO.
Imagénes
Para ciertas búsquedas, Google entiende que las imágenes pueden ayudar más al usuario.
Vídeos
En otros casos, por ejemplo, la necesidad del usuario puede satisfacerse más con un vídeo como en las búsquedas de cómo hacer algo.
Preguntas frecuentes
A veces el usuario no formula correctamente la intención de búsqueda que tiene o Google entiende que hay otras preguntas que el internauta puede hacerse. Para resolver este problema, pueden servir las preguntas frecuentes.
Contenido enriquecido
El contenido enriquecido resume brevemente una información más amplia para que el usuario rápidamente pueda encontrar los datos que buscaban.
Mapas
Otras veces, si la búsqueda va relacionada con un sitio o un negocio, es más útil para el usuario un mapa, una localización, que una url.
Otros tipos de bloques en la SERP
Pero estos no son los únicos bloques que nos podremos encontrar: recetas, valoraciones con estrellas, noticias, shopping…
Es importante conocer las partes de la SERP para hacernos una idea de cómo satisface Google la búsqueda de los usuarios y cómo debemos comportarnos nosotros para que lo haga con nuestro contenido.
Si quieres aprender más sobre el tema, puedes consultar el artículo que hizo Ahrefs en su blog sobre la SERP
Esto ha sido todo, nos vemos en la próxima clase
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